Let’s kick things off with a tie, as both films are shining examples of an older era of promotion, before viral marketing was a thing. Why you remember it: Because of two incredible taglines. Studio: Universal Pictures / 20th Century Fox (Photo by Universal Pictures/20th Century Fox Film Corp.)
Here are 10 of the most memorable movie marketing campaigns we’ve seen. Whatever the method, a well-done marketing campaign for a well-done movie often means box office success.
Other times movie marketers will stage mysterious real-world stunts to get excited fans involved. These memorable marketing campaigns take different forms - sometimes it just takes a really well-done trailer and a memorable use of a song, as seen and heard in the trailer for Jordan Peele’s Us, which retools Luniz’s “I’ve Got 5 on It” in a deliciously creepy way. These days, slick trailers, along with all sorts of unique real-world stunts and marketing gimmicks, can be as much of a production as the final movie itself. In order to make the expense worth it, movie studios need to pull out all the stops to get moviegoers to buy tickets once the film premieres, and that typically involves a killer marketing campaign. Blockbuster movies cost a bunch of money to make – jaw-dropping special effects and big-name actors don’t come cheap.
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